Ride Launched

We could tell you some bullshit story about being built from the ashes of the local trails, or born from a lifelong love of riding. But we won’t. Because that would be crap. We started this because we’re not 20 anymore, and most MTB gear doesn’t feel like it was made for us. We don’t ride for race teams. We don’t need some fake brand story. We’re just men who’ve lived a little, still ride, still have a crack, and want gear that fits properly without all the bullshit. That’s it. Launched at the Scenery. Always chasing gravity.